Classical Music Platform for Branding -5

Personnel Level Branding

Branding as we know has got four levels 

Recognition, Recall, Top of Mind and Brand Preference.

A Brand looking

 for primary recognition 

can arrange for a Group Singing concerts, followed by a concept called Akandam (whole day singing by various artsist, students etc.. ). This will bring in lot of foot falls and the first recognition can be established.

For Recall

can arrange for concerts for a specific auspiocus days (aradhana day, Shivarathry day etc..) this will  enable a closed group of people to gather for the concert and the recall campaign will be achived.

For Top of Mind 

can arrange for concerts of Celebrities, Legends, Trending artist etc.

For Brand Preference and Loyality

Can arrange for concerts under invitation/special concerts for a targeted group of  audience.

As we discussed earlier these above concerts can be arranged at a suitable venue, for a suitable age group etc with all permutaion combination possible thus giving scope for a tailor made campagins.

The flexibility of tailoring your campaign to suit your needs makes the Carnatic Concert Platform an ideal one to suit every budget.

These concerts can also be recorded or live streamed again to targeted audience if required thus expanding the scope of  the campaign.

In our next blog we will see how the Brands can interact with their customer/potential customer during the campaign.

Also we will look at how we can arrange concert platforms for various branding requirement like B2B/B2C Personnel Branding etc taking into account the above four levels.

Namaskaram

V Rajagopalan

 

Classical Music Platform for Branding -4

 Personnel Level Branding (PLB)

We were discussing how personnel level branding has a USP (unique selling point) in reaching the customer and can be used for all category of branding.

Personnel Level Branding can be effectively used for all kinds of  situations B2C /B2B  etc, Individual Personality brnding, All kind of  Products, Individual Company Branding , Industry Branding, New Idea Campaign, Service Branding, Government Programs Branding etc.

While there are many platform like Temple Festival, Local Exhibition, Local Sports event, Special Day Celebration/Observation at local level, Local level Medical camps and other awareness campaigns, to do PLB, 

We will discuss how Carnatic Music Platform can be used for PLB.

This Carnatic Music Platform offers targeted marketing, like choice of venue for geographcial audience selection, Demographic auidience selection by arranging for concerts of particualr age group. Audience from particular ideology etc.

The concer  arrangements  can be tailor made to suit the Branding Requirement. For example you can chose athe venue like Temple, Sabha, Party Hall, Marriage Hall Etc, You can choose to arrange for Celebrity concert,Concerts of Legends, concerts by up comming artists etc,,

Like wise there are many variables that can be made suitable according to the promotion requirement.

Let us in comming blogs look at how arrange these concerts for Brand Building.

Namaskaram

V Rajagopalan