Personal Level Branding
Personal level branding can be defined as where the consumer and the business {Brand}meet directly(face to face so to say). In other words the business {Brand} participates directly in consumer Activity, Interest and Opinion{AIO}.
Let us explain it like this {AIO}
The O :- Opinion is some thing the consumer has on let us say about Climate Change, Save Wild Life etc.
The I : Interest can be like Cooking, Crafts, Stamp collection etc.. Hobbies can also be included
The A : Activity is a daily routine. {Some may have their hobbies as their daily routine like Practicing Music, Cycling etc.}
So our Personal Level Branding should concentrate on the above aspect and the brand should directly support (in terms of Budget) these activity. The brand should be seen as a part and parcel of these activity of the customers. The brands association with these activity of the customer will give a personal touch.
The mass branding also address these activity but due to sheer size(geographical area covered) and the method of delivery, the size of the market with very many diversified segments, makes it a virtual experience bereft of personnel touch.
Personal Level Branding can be used for all category of branding namely
Personal branding, Product Branding, Service Branding, Retail Branding, Corporate Branding
Namaskaram
V Rajagopalan
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