Branding can be done in many ways. Let us for our topics convenience divide this into virtual branding and personnel level branding. Virtual branding or Mass branding, can be any thing that are being done thru Audio/Visual channels. While these are normal route to branding and all the support systems are in place for such branding activity to be carried with out hassles, these do need a big budget. One more issue here is not all the business need this kind of branding because these branding channels will normally address a very vast geographical area which local business do not need to address.
Nowadays virtual branding can be done thru Digital Space. Though this offers a lot of scope, still it needs a good budget, a lot of strategizing, a lot of technical understanding of how these digital space works etc, while these can be easy for a big business these are still a concern for small scale and local business. Some times the big business may have to address a targeted audience and can have budget constraint etc, where in they may not be able to go for the mass branding exercise.
To address these requirement a personnel level branding option is a must. In our up coming blogs we will discuss the ways of personnel level branding in brief and move on to how Classical Music Platform can be one of the option of personnel level branding.
The above discussion is applicable to both B2C and B2B companies
Namakaram
V Rajagopalan
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