Branding (thru Classical Music Concert Platform)
Branding is a complex activity, without any clear terms of reference, on return of investment.
But it is a must.
As such business entities in B2C segment engage with this branding activity in spite of its complexity and lack of measurable results. Each of them will formulate their own method and measures and carry on with their branding activities.
But B2B branding is considered as a wasteful act, not even discussed. The perception is B2B customers are not going to buy products by emotion, again B2B companies branding for general public is often looked up on as an alien concept. So nobody in the B2B corporate companies, will talk about branding.
But times are changing, today every entity needs to establish itself in the market, thru their brand identity be it B2C or B2B, individual professionals or any other socially relevant establishment.
Branding can be done in very many ways as suitable to the business, we will discuss these in brief and move on to our main topic of how Classical Music Concert Platform can be one of the best suitable choice for branding for B2C/B2B/Individual Professional/and Other Establishments.
Namaskaram
V Rajagopalan
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