The changing contour of neighborhood with reference to shops, shopping experience and et al.
The New shops that opened are of two types one is of stand alone ie the shop will be only in one neighbor hood the other is a chain of shops/stores, in this it an be a chain of shops with branches only in various part of the city or it can have branches state wide /Region wide or it could be a national scale sometimes even multi national brands have set shop in the neighbor hood. this classification brings to the point about their Adv. spend budgets. Obviously the bigger the chain the larger the budget.
In recent past i have noticed that the old shops that were replaced by new shops were mostly stand alone shops, but the scenario is changing slowly, the chain of stores/shops started coming and as people wanted quality and ready to pay for it, these chain of stores found takers and had good foot falls, but some time down the line that was not also sustainable so as on date the chain of stores are being replaced by Franchise model especially in Hotels and Restaurants, In the white goods and Consumer durable markets the old timer has already been replaced by big chain of stores. Now even the grocery stores are replaced by Business house which operate at national level and some times even multinationals have come.
So the contour of neighborhood Business area/Bazar Street is changing and increasingly being occupied by Big Business house.
What does this mean to us CMC. Let us see in our next blog
Namaskarams
V Rajagopalan
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