The changing contour of neighborhood with reference to shops, shopping experience and et al.
The local business entities from traditional shops, services are closing down due to probably next generation not interested, also one more point to emphasized is that these people stopped supporting various local causes or reduced their support once established, some time they enjoyed monopoly over a period of time these factors combined with various external factors were cause for the development paving way for new shops, service establishment to come. But as discussed in our earlier blogs these new establishment s we not able to sustain because the primary factor of "being visible to customer" was very difficult for them. That is why we suggested a revival of supporting a local cause ie: Our Carnatic Music Concerts. Which can provide the way for these new establishment to reach the customer.
As such things are changing very fast, before we discuss that I will give one of my personnel experience.
In my neighborhood a well business shop shut shop after the next Gen got married and settled else where, Then few months later the owner brought a new interested party and that new party started the same business in the same premises with a new look. new name etc a brand new venture. Here the old owner was there in the shop and canvasing the people who walked in for a first look to buy from th e shop but unfortunately none of the old timers who were buying from him turned to this new shop so he could not leverage his good will, all those people who walked in are like a newly settled people and they only bought things as and when needed and from where ever they find it easy or little less etc.
So the reach of the shop was very low and the traditional method of supporting the local cause like temple festivals etc. was not followed by the new investor and the old owner could not help beyond a limit so they had to shut shop. This is a classical example of how things are shaping up in the suburbs.
The old shop was one of the handful number of shops that served the old timers. but as years passed the old timers are not the real purchasers and it is the turn of their children and these old shop though was known to them business was ok, but when it shut shop and a new shop came up the loyality was not there and they customers choose between better option.
Again the one option if the business wants to remain in the minds of the customers they have to cater to the needs of the Locals in their day to day life apart from delivering your goods or services.
As such we all know these new shops spend money on advertising in modern way like
putting No Parking Banners, Building Police booths, Donating Barricades, Maintaining Parks, Direction sign boards etc.. while these are also good they are a way impersonal ,so the business also need to take part in celebrations which will take them very near to the customer.
As we say one such way to do that Sponsoring CMC
Namaskarams
V Rajagopalan
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