Carnatic Music :Platform offers flexibility in the following parameters, for a Local Neighborhood Vendor
Flexible Budget, Geographical area of coverage, Demography specific coverage, Targeted Customers Coverage, Business relevant theme, Timings, Scalability, Venue, Long term plan, Personalized reach.
Flexible payment terms, Flexibility of change of plan in the mid course, flexibility to promote multiple local business, Flexibility of sponsoring along with other vendors
Focus on Right Customers ; As these programs are conducted in the neighborhood most of them attending the programs will be your potential customer.
Long Term Relationship : These audience and some time the performers in Talent Promotion concert will feel a personnel relationship with your Business as you have supported their personnel interest, this paves way for a long term relationship, For Talent Promotion concert giving certificate, medals for the participating children will take your Brand and Business to the household name in the neighborhood.
Carnatic Music Concerts can be combined with the Religious Festivals and Local Religious Occasions in Temples and Mutts and other Religious organizations, This will develop goodwill for your business within the larger population.
the brand awareness created can be leveraged across immediate neighborhood also by opening new branches in those places
Funding- Carnatic Music Concerts in the neighborhood will be a long term, pocket friendly, flexible, option for Brand Building and Business Development.
Carnatic Music Concerts can be conducted throughout the year, flexible time& duration.
These concerts can be uploaded in social media and can reach wider audience if required, providing primary introduction of your Brand and Business, to your potential customer in other areas as well.
So in essence promoting a localized art form will enable the newly started shops and establishment in the neighborhood to escape the cycle of Open and Shut Case
Namaskaram
V Rajagopalan
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