Classical Music Platform for Branding -3

 

Personal Level Branding 

Personal level branding can be defined as where the consumer and the business {Brand}meet directly(face to face so to say). In other words the business {Brand} participates directly in consumer Activity, Interest and Opinion{AIO}.

Let us explain it like this  {AIO}

The O :- Opinion is some thing the consumer has on let us say about Climate Change, Save Wild Life etc.

The I : Interest can be like Cooking, Crafts, Stamp collection etc.. Hobbies can also be included

The A : Activity is a daily routine. {Some may have their hobbies as their daily routine like Practicing Music, Cycling etc.}

So our Personal Level Branding should concentrate on the above aspect and the brand should directly support (in terms of Budget) these activity. The brand should be seen as a part and parcel of these activity of the customers. The brands association with these activity of the customer will give a personal touch. 

The mass branding also address these activity but due to sheer size(geographical area covered) and the method of delivery, the size of the market with very many diversified segments, makes it a virtual experience  bereft of  personnel touch.

Personal Level Branding can be used for all category of branding namely

Personal branding, Product Branding, Service Branding, Retail Branding, Corporate Branding

Namaskaram

V Rajagopalan

Classical Music Platform for Branding-2

 

Branding can be done in many ways. Let us for our topics convenience  divide this into virtual branding and personnel level branding. Virtual branding or Mass branding, can be any thing that are being done thru  Audio/Visual channels. While these are normal route to branding and all the support systems are in place for such branding activity to be carried with out hassles, these do need a big budget. One more issue here is not all the business need this kind of branding because these branding channels will normally address a very vast geographical area which local business do not need to address.

Nowadays virtual branding can be done thru Digital Space. Though this offers a lot of scope, still it needs a good budget, a lot of strategizing, a lot of technical understanding of how these digital space works etc, while these can be easy for a big business these are still a concern for small scale and local business. Some times the big business may have to address a targeted audience and can have budget constraint etc, where in they may not be able to go for the mass branding exercise.

To address these requirement a personnel level branding option is a must. In our up coming blogs we will discuss the ways of personnel level branding in brief and move on to how Classical Music Platform can be one of the option of personnel level branding.

 The above discussion is applicable to both B2C and B2B companies

Namakaram

V Rajagopalan

.