Classical Music Platform for Branding -3

 

Personal Level Branding 

Personal level branding can be defined as where the consumer and the business {Brand}meet directly(face to face so to say). In other words the business {Brand} participates directly in consumer Activity, Interest and Opinion{AIO}.

Let us explain it like this  {AIO}

The O :- Opinion is some thing the consumer has on let us say about Climate Change, Save Wild Life etc.

The I : Interest can be like Cooking, Crafts, Stamp collection etc.. Hobbies can also be included

The A : Activity is a daily routine. {Some may have their hobbies as their daily routine like Practicing Music, Cycling etc.}

So our Personal Level Branding should concentrate on the above aspect and the brand should directly support (in terms of Budget) these activity. The brand should be seen as a part and parcel of these activity of the customers. The brands association with these activity of the customer will give a personal touch. 

The mass branding also address these activity but due to sheer size(geographical area covered) and the method of delivery, the size of the market with very many diversified segments, makes it a virtual experience  bereft of  personnel touch.

Personal Level Branding can be used for all category of branding namely

Personal branding, Product Branding, Service Branding, Retail Branding, Corporate Branding

Namaskaram

V Rajagopalan

Classical Music Platform for Branding-2

 

Branding can be done in many ways. Let us for our topics convenience  divide this into virtual branding and personnel level branding. Virtual branding or Mass branding, can be any thing that are being done thru  Audio/Visual channels. While these are normal route to branding and all the support systems are in place for such branding activity to be carried with out hassles, these do need a big budget. One more issue here is not all the business need this kind of branding because these branding channels will normally address a very vast geographical area which local business do not need to address.

Nowadays virtual branding can be done thru Digital Space. Though this offers a lot of scope, still it needs a good budget, a lot of strategizing, a lot of technical understanding of how these digital space works etc, while these can be easy for a big business these are still a concern for small scale and local business. Some times the big business may have to address a targeted audience and can have budget constraint etc, where in they may not be able to go for the mass branding exercise.

To address these requirement a personnel level branding option is a must. In our up coming blogs we will discuss the ways of personnel level branding in brief and move on to how Classical Music Platform can be one of the option of personnel level branding.

 The above discussion is applicable to both B2C and B2B companies

Namakaram

V Rajagopalan

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Classical Music Platform for Branding -1

Branding  (thru Classical Music Concert Platform)

Branding is a complex activity, without any clear terms of  reference, on return of investment.

But it is a must.

As such business entities in B2C segment engage with this branding activity in spite of its complexity and lack of  measurable results. Each of them will formulate their own method and measures and carry on with their branding activities.

But B2B branding is considered as a wasteful act, not even discussed. The perception is B2B customers are not going to buy  products by emotion, again B2B companies branding for general public is often looked up on as an alien concept. So nobody in the B2B corporate companies, will talk about branding.

But times are changing, today every entity needs to establish itself  in the market, thru their brand identity be it B2C or B2B, individual professionals or any other socially relevant establishment.

Branding can be done in very many ways as suitable to the business, we will discuss these in brief and move on to our main topic of  how Classical Music Concert Platform can be one of the best suitable choice for branding for B2C/B2B/Individual Professional/and Other Establishments.

Namaskaram

V Rajagopalan

Introduction

 

There are 64 forms of Art. In our blog we will be discussing about the performing art especially the Classical Music. (which includes Dance as well). In our context Barthia Sastriya Sangeetham

The discussion will be like how Sastriya Sangeetham is useful for the society and the actions that need to be taken to keep this art thriving.

We can categorize the entity that are associated with this performing arts as follows

1) The performer

2) The Rasika

3) The Organizer

4) The Society 

In our upcoming blogs we will discuss, how these entities will be benefited by a thriving performing art namely Sastriya Sangeetham. 

We will also discuss the action to be taken by these entitles to keep the performing art going and growing.

As such Naada Varenyam will be one of the organization to pursue these ideas and put them in to action

Namaskaram

Welcome

VRGs Intuitive is a blog on

Actionable ideas 

Namaskaram