Open & Shut Case -6

The changing contour of neighborhood with reference to shops, shopping experience and et al.

The New shops that opened are of two types one is of stand alone ie the shop will be only in one neighbor hood the other is a chain of shops/stores, in this it an be a chain of shops with branches  only in various part of the city or it can have branches state wide /Region wide or it could be a national scale sometimes even multi national brands have set shop in the neighbor hood. this classification brings to the point about their Adv. spend budgets. Obviously the bigger the chain the larger the budget.

In recent past i have noticed that the old shops that were replaced by new shops were mostly stand alone shops, but the scenario is changing slowly, the chain of stores/shops started coming and as people wanted quality and ready to pay for it, these chain of stores found takers and had good foot falls, but some time down the line that was not also sustainable so as on date the chain of stores are being replaced by Franchise model especially in Hotels and Restaurants, In the white goods and Consumer durable markets the old timer has already been replaced by big chain of stores. Now even the grocery stores are replaced by Business house which operate at national level and some times even multinationals have come.

So the contour of  neighborhood Business area/Bazar Street is changing and increasingly being occupied by Big Business house. 

What does this mean to us CMC. Let us see in our next blog

Namaskarams

V Rajagopalan

Open & Shut Case - 5

 

The changing contour of neighborhood with reference to shops, shopping experience and et al.

The local business entities from traditional shops, services are closing down due to probably next generation not interested, also one more point to emphasized is that these people stopped supporting various local causes or reduced their support once established, some time they enjoyed monopoly over a period of time these factors combined with various external factors were cause for the development paving way for new shops, service establishment to come. But as discussed in our earlier blogs these new establishment s we not able to sustain because the primary factor of "being visible to customer" was very difficult for them. That is why we suggested a revival of supporting a local cause ie: Our Carnatic Music Concerts. Which can provide the way for these new establishment to reach the customer.

As such things are changing very fast, before we discuss that I will give one of my personnel experience. 

In my neighborhood a well business shop shut shop after the next Gen got married and settled else where, Then few months later the owner brought a new interested party and that new party started the same business in the same premises with a new look. new name etc a brand new venture. Here the old owner was there in the shop and canvasing the people who walked in for a first look to buy from th e shop but unfortunately none of the old  timers who were buying from him turned to this new shop so he could not leverage his good will, all those people who walked in are like a newly settled people and they only bought things as and when needed and from where ever they find it easy or little less etc.

So the reach of the shop was very low and the traditional method of supporting the local cause like temple festivals etc. was not followed by the new investor and the old owner could not help beyond a  limit so they had to shut shop. This is a classical example of how things are shaping up in the suburbs.

The old shop was one of the handful number of shops that served the old timers. but as years passed the old timers are not the real purchasers and it is the turn of their children and these old shop though was known to them business was ok, but when it shut shop and a new shop came up the loyality was not there and they customers choose between better option.

Again the one option if the business wants to remain in the minds of the customers they have to cater to the needs of the Locals in their day to day life apart from delivering your goods or services.

As such we all know these new  shops spend money on advertising in modern way like

putting No Parking Banners, Building Police booths, Donating Barricades, Maintaining Parks, Direction sign boards etc.. while these are also good they are a way impersonal ,so the business also need to take part in celebrations which will take them very near to the customer. 

As we say one such way to do that Sponsoring CMC

Namaskarams

V Rajagopalan

Open & Shut Case 4

 

Carnatic Music :Platform offers flexibility in the following parameters, for a Local Neighborhood Vendor

Flexible Budget, Geographical area of coverage, Demography specific coverage, Targeted Customers Coverage, Business relevant theme, Timings, Scalability, Venue, Long term plan, Personalized reach.

Flexible payment terms, Flexibility of change of plan in the mid course, flexibility to promote multiple local business, Flexibility of sponsoring along with other vendors 

Focus on Right Customers ; As these programs are conducted in the neighborhood most of them attending the programs will be your potential customer.

Long Term Relationship : These audience and some time the performers in Talent Promotion concert will feel a personnel relationship with your Business as you have supported their personnel interest, this paves way for a long term relationship, For Talent Promotion concert giving certificate, medals for the participating children will take your Brand and Business to the household name in the neighborhood.

Carnatic Music Concerts can be combined with the Religious Festivals and Local Religious Occasions in Temples and Mutts and other Religious organizations, This will develop goodwill for your business within the larger population.

the brand awareness created can be leveraged across immediate neighborhood also by opening new branches in those places

Funding- Carnatic Music Concerts in the neighborhood will be a long term, pocket friendly, flexible, option for Brand Building and Business Development.

Carnatic Music Concerts can be conducted throughout the year, flexible time& duration.

These concerts can be uploaded in social media and can reach wider audience if required, providing primary introduction of your Brand and Business, to your potential customer in other areas as well.

So in essence promoting a localized art form will enable the newly started shops and establishment in the neighborhood to escape the cycle of Open and Shut Case 

Namaskaram

V Rajagopalan