Classical Music Platform for Branding -5

Personnel Level Branding

Branding as we know has got four levels 

Recognition, Recall, Top of Mind and Brand Preference.

A Brand looking

 for primary recognition 

can arrange for a Group Singing concerts, followed by a concept called Akandam (whole day singing by various artsist, students etc.. ). This will bring in lot of foot falls and the first recognition can be established.

For Recall

can arrange for concerts for a specific auspiocus days (aradhana day, Shivarathry day etc..) this will  enable a closed group of people to gather for the concert and the recall campaign will be achived.

For Top of Mind 

can arrange for concerts of Celebrities, Legends, Trending artist etc.

For Brand Preference and Loyality

Can arrange for concerts under invitation/special concerts for a targeted group of  audience.

As we discussed earlier these above concerts can be arranged at a suitable venue, for a suitable age group etc with all permutaion combination possible thus giving scope for a tailor made campagins.

The flexibility of tailoring your campaign to suit your needs makes the Carnatic Concert Platform an ideal one to suit every budget.

These concerts can also be recorded or live streamed again to targeted audience if required thus expanding the scope of  the campaign.

In our next blog we will see how the Brands can interact with their customer/potential customer during the campaign.

Also we will look at how we can arrange concert platforms for various branding requirement like B2B/B2C Personnel Branding etc taking into account the above four levels.

Namaskaram

V Rajagopalan

 

Classical Music Platform for Branding -4

 Personnel Level Branding (PLB)

We were discussing how personnel level branding has a USP (unique selling point) in reaching the customer and can be used for all category of branding.

Personnel Level Branding can be effectively used for all kinds of  situations B2C /B2B  etc, Individual Personality brnding, All kind of  Products, Individual Company Branding , Industry Branding, New Idea Campaign, Service Branding, Government Programs Branding etc.

While there are many platform like Temple Festival, Local Exhibition, Local Sports event, Special Day Celebration/Observation at local level, Local level Medical camps and other awareness campaigns, to do PLB, 

We will discuss how Carnatic Music Platform can be used for PLB.

This Carnatic Music Platform offers targeted marketing, like choice of venue for geographcial audience selection, Demographic auidience selection by arranging for concerts of particualr age group. Audience from particular ideology etc.

The concer  arrangements  can be tailor made to suit the Branding Requirement. For example you can chose athe venue like Temple, Sabha, Party Hall, Marriage Hall Etc, You can choose to arrange for Celebrity concert,Concerts of Legends, concerts by up comming artists etc,,

Like wise there are many variables that can be made suitable according to the promotion requirement.

Let us in comming blogs look at how arrange these concerts for Brand Building.

Namaskaram

V Rajagopalan

Classical Music Platform for Branding -3

 

Personal Level Branding 

Personal level branding can be defined as where the consumer and the business {Brand}meet directly(face to face so to say). In other words the business {Brand} participates directly in consumer Activity, Interest and Opinion{AIO}.

Let us explain it like this  {AIO}

The O :- Opinion is some thing the consumer has on let us say about Climate Change, Save Wild Life etc.

The I : Interest can be like Cooking, Crafts, Stamp collection etc.. Hobbies can also be included

The A : Activity is a daily routine. {Some may have their hobbies as their daily routine like Practicing Music, Cycling etc.}

So our Personal Level Branding should concentrate on the above aspect and the brand should directly support (in terms of Budget) these activity. The brand should be seen as a part and parcel of these activity of the customers. The brands association with these activity of the customer will give a personal touch. 

The mass branding also address these activity but due to sheer size(geographical area covered) and the method of delivery, the size of the market with very many diversified segments, makes it a virtual experience  bereft of  personnel touch.

Personal Level Branding can be used for all category of branding namely

Personal branding, Product Branding, Service Branding, Retail Branding, Corporate Branding

Namaskaram

V Rajagopalan

Classical Music Platform for Branding-2

 

Branding can be done in many ways. Let us for our topics convenience  divide this into virtual branding and personnel level branding. Virtual branding or Mass branding, can be any thing that are being done thru  Audio/Visual channels. While these are normal route to branding and all the support systems are in place for such branding activity to be carried with out hassles, these do need a big budget. One more issue here is not all the business need this kind of branding because these branding channels will normally address a very vast geographical area which local business do not need to address.

Nowadays virtual branding can be done thru Digital Space. Though this offers a lot of scope, still it needs a good budget, a lot of strategizing, a lot of technical understanding of how these digital space works etc, while these can be easy for a big business these are still a concern for small scale and local business. Some times the big business may have to address a targeted audience and can have budget constraint etc, where in they may not be able to go for the mass branding exercise.

To address these requirement a personnel level branding option is a must. In our up coming blogs we will discuss the ways of personnel level branding in brief and move on to how Classical Music Platform can be one of the option of personnel level branding.

 The above discussion is applicable to both B2C and B2B companies

Namakaram

V Rajagopalan

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Classical Music Platform for Branding -1

Branding  (thru Classical Music Concert Platform)

Branding is a complex activity, without any clear terms of  reference, on return of investment.

But it is a must.

As such business entities in B2C segment engage with this branding activity in spite of its complexity and lack of  measurable results. Each of them will formulate their own method and measures and carry on with their branding activities.

But B2B branding is considered as a wasteful act, not even discussed. The perception is B2B customers are not going to buy  products by emotion, again B2B companies branding for general public is often looked up on as an alien concept. So nobody in the B2B corporate companies, will talk about branding.

But times are changing, today every entity needs to establish itself  in the market, thru their brand identity be it B2C or B2B, individual professionals or any other socially relevant establishment.

Branding can be done in very many ways as suitable to the business, we will discuss these in brief and move on to our main topic of  how Classical Music Concert Platform can be one of the best suitable choice for branding for B2C/B2B/Individual Professional/and Other Establishments.

Namaskaram

V Rajagopalan

Introduction

 

There are 64 forms of Art. In our blog we will be discussing about the performing art especially the Classical Music. (which includes Dance as well). In our context Barthia Sastriya Sangeetham

The discussion will be like how Sastriya Sangeetham is useful for the society and the actions that need to be taken to keep this art thriving.

We can categorize the entity that are associated with this performing arts as follows

1) The performer

2) The Rasika

3) The Organizer

4) The Society 

In our upcoming blogs we will discuss, how these entities will be benefited by a thriving performing art namely Sastriya Sangeetham. 

We will also discuss the action to be taken by these entitles to keep the performing art going and growing.

As such Naada Varenyam will be one of the organization to pursue these ideas and put them in to action

Namaskaram

Welcome

VRGs Intuitive is a blog on

Actionable ideas 

Namaskaram